I’m very pleased to announce that Zach Richardson, co-founder of Ravel (which was acquired today by W2O Group) has joined us at the Daily Dot as CTO.
We first met the good folk at Ravel as one of their biggest customers. We brought them on to assist with our big data work and leaderboards development almost a year ago. When we found out that Ravel was getting acquired and that Zach wanted to work on another startup, we jumped at the opportunity. Welcome, Zach. We’re really happy to have you among our ranks, and we’re going to do great things together.
For those familiar with Zach’s work, he’ll still be actively contributing to and developing
GoldenOrb and
Armstrong CMS as part of our technological mission, and at a corporate level we’re committed to sponsoring and stewarding both of those projects. GoldenOrb is an open source version of Google’s Pregel that Ravel originally developed, and Armstrong is a Knight-funded CMS for modern newsrooms.
Zach’s addition represents the next step in the core evolution of our strategy, which is equally about technology as great editorial content.
The Daily Dot is the hometown newspaper of the World Wide Web. Why are we a"newspaper" rather than "just a blog"? A newspaper is about more than the paper it's printed on. It represents a distinct approach to serving a community. Among the distinctions of a newspaper are the breadth and depth it offers. Newspapers cover more news (and vastly more original news). And they cover each story with greater depth and frequency than any other news format. Broadcast news bothers with just a small subset of what newspapers report. Magazines tackle a small number of stories with more in-depth reporting (which I sadly never get around to reading).
Newspapers have always been about narrowcasting—no one reads an entire newspaper. They read the surprising bits—which they can’t get anywhere else. We read what’s relevant to ourselves, and we hope to get a few happy accidents on the way. With a truly great newspaper, you get an equally unique level of depth and insight in those subjects, too.
What am I getting at?
Newspapers, despite their many virtues, have always been limited by technology, by paper. Our luxury and opportunity is that the web can do what paper never could.
Now that Zach is leading the development team, the Daily Dot is now in position to take full advantage of the opportunity. The Daily Dot is going to be a technology company just as much as it is a content company. As a brilliant big-data engineer, Zach is uniquely suited to tackle the many problems that remain unsolved in the media industry.
Providing our readers with breadth and depth, with relevance, with insight and understanding is as much about our engineering as our reporting and writing. It’s about the user interaction design and performance of any Daily Dot-branded experience, of course. But it’s just as much about the personalization and adaptive learning technologies that are going to bring each reader the information he or she cares about most and crafts it to their needs.
We’re also strategically committed to continuing to gather deep knowledge of online communities, knowledge that our data work uniquely reveals—in other words, technology can itself be content.
The Daily Dot experience has to to be a joy in every way, and I am very pleased at the progress we've made so far in that direction. In 2012 we are "doubling down” in every department.
One more thing -- we didn't get into this business just to revolutionize media for readers.
Existing media is even more broken for advertisers. A 19th century editor once said that if you take away all the articles in the newspaper, and just leave the ads, you'd actually have a remarkably comprehensive picture of what is happening in a community—its hopes and dreams, and struggles and trials. That's just to say, advertising is not a sideline. It’s not a “necessary evil.” It's part and parcel of what we do, and if it's an annoying distraction online right now, that's because we, as an industry, have done a bad job of it. And most of the stuff that's going to transform advertising into a valuable reading experience, is technological. Delivering an incredible advertising product is something Zach enables, too.
Zach is an extraordinary technologist. His hiring reflects our commitment to being a ground-breaking technology company, not merely a technology enabled company. With his addition, we look forward to building the kind of services and experiences that people in the 21st century should expect from media companies.
We’ll get to flying cars and jetpacks next year.